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Company News

Element Electronics Hires New Senior Vice President of Sales

Former Dell Technologies Senior Vice President moves to television and appliance category

Minneapolis, Minn. – Element Electronics, producers of high-tech, affordably priced consumer electronics and appliances, welcomes Randy Wick as their new Senior Vice President of Sales.

Randy Wick comes to Element with over 25 years in the consumer electronics industry.  Before joining Element, he was the senior vice president of global retail & Dell Outlet at Dell Technologies, Inc. He also held positions as vice president of global strategy and planning for consumer and small business and North America senior vice president & GM NA consumer and small business for Dell Technologies. Wick joined Dell Technologies in 2015 and was responsible for leading the expansion of the consumer and small business channels into the UK, Japan, Australia, New Zealand, Germany, France and Sweden, and lead the gaming and small business acceleration strategic initiatives along with the North America consumer and small business organization. 

Prior to joining Dell, Wick spent over 20 years in executive Leadership positions in merchandising, strategy, operations and sales across key retailers in North America, including Best Buy, Circuit City and Office Depot/Max.

“I’m delighted to be joining Element Electronics at such an exciting time for the business,” said Wick. “It is an excellent organization with a proven track record of developing innovative products and solutions and delivering strong results. I’m looking forward to working with an exceptional group of leaders to continue to transform the business. “

Wick will be instrumental in expanding Element’s market reach and building collaborative partnerships with customers as Element continues to deliver on the mission to make high-quality consumer electronics and appliances accessible to everyone.

“We are thrilled to have Randy join the Element team,” said Vlad Kazhdan, Element’s Co-President. “He brings invaluable experience and background in the consumer electronics industry, a deep understanding of the customer and a proven track record of leadership.”

With the continued growth of the brand and product lines, Element is thrilled to add Tanner Henderson as their senior director of sales based out of their Bentonville, Ark., office.

“I am excited to join the Element family who takes pride in value, service and honoring their homegrown, American roots,” said Henderson.

Henderson brings over 20 years of experience with significant Fortune 500 national and international market-leading consumer packaged goods companies, with the last 12 years exclusively in the electronics industry. He has successfully led and developed high-performing and top-contributing sales teams garnering multiple top-supplier awards.

“Tanner brings strong retail partnerships which will complement Element’s customer-first focus,” said Kazhdan. “We are excited to add his experience and expertise to our sales team as we work to bring an Element product in every home across America.”

For more information on Element Electronics, please contact Ashley McCloud at Ashley.M@ElementElectronics.com.