USA map with Element Electronics locations noted USA map with Element Electronics locations noted

Meet Element Electronics

Element started in 2007 with a simple belief – every home should have access to TVs with the latest technology.

USA map that says "Assembled in America"


we decided we wanted to do more; in 2014, we opened our factory in Winnsboro, South Carolina, making Element the only major television company assembling TVs in the United States.


including higher quality products, better customer service, and fewer store returns. Our South Carolina team provides meticulous hand-assembly and quality checks, resulting in TVs that we are proud to sell to our friends, neighbors, and families.

Photo of element electronics manufacturing employees
image of some element electronics product lines, TV, refrigerator and sound bars and a graphic representing a price tag.


and have expanded our product range of electronics and home appliances while continuing to provide customers with products with the latest technology, but at the most accessible prices.

Our mission

Our mission is to make high-quality consumer electronics and appliances accessible to everyone. It’s why we show up to work. Our mission is embedded in the DNA of our organization and drives our company culture.

Graphic of a rocket ship representing our mission
Graphic of DNA strand

Core values

These are the fundamental beliefs embedded in the DNA of our organization and our people. They describe how we conduct ourselves on a daily basis.

Photo of workers packaging products at the factory
Winnsboro, South Carolina

We are determined

We approach our work with grit, passion and determination. We know that our collective success means digging in our heels and making things happen every day. The motivation to better ourselves and the world drives us to bring our best to everything we do.

We are inclusive

We believe that our products should always remain accessible to everyone, and are dedicated to continuously evolving our business to deliver on this belief.

We are flexible

We are willing to tackle anything that comes our way and quickly adapt to our rapidly changing business climate. We put our customers and consumers first and always deliver on our promises.

We are homegrown

We are a family-owned, American business. Rooted in America’s diversity, we’ve embraced inclusivity as a competitive advantage. We are neighbors, friends and family living in and serving our communities.